After he sprained his ankle, he walked away with a hurple.

“There is a lot of interest in digital humanities, but there is not a lot of money,” says Ilan Shimshoni, professor of computer vision and machine learning at the University of Haifa in Israel, where he works on archaeological projects that include reassembling artefacts from photos of fragments. “If you want to do an analysis of Facebook you’ll get much more money than if you want to look at ancient Greek artefacts.”

In Lancashire and the north of Ireland, the catch-hold or catch-as-catch-can system still finds favour.

The Spice Girls had Big Dick Energy in abundance, years before Twitter coined the term.