With the study in this chapter, we continue the hunt for the Heffalump to answer the 'who is the entrepreneur' question …. The Heffalump is a character from Winnie-the-Pooh that has been hunted by many individuals using various ingenious trapping devices, but no one has succeeded in capturing it so far. All who claim to have caught sight of it report that it is enormous, but they disagree on its particularities ….