In a number of posts about globohomo, it seemed like a generalized reference to contemporary economic life—there were references to "globohomo megacorporations," "globohomo materialism," and a longing for "the upcoming post-globohomo, techno-feudalistic ages of revenge and strife." The term homo is usually used as derogatory shorthand for homosexuals, but in this context served two purposes: It also meant “homogenization,” the increasing sameness of everything worldwide.