Yes, I ate the last cookie. What of it?
In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%. That means about $165 billion was spent not on drumming up business, but on annoying people, creating landfill and cluttering spam filters.
I wish it were possible to impress this truth upon people who rush into spiritualism from curiosity, or who try table rapping or some similar phenomenon for fun.
table rapping
for fun
The lion-skin had got pretty untidy already during Puzzle’s imprisonment in the stable and it had been knocked crooked during his journey through the dark wood. […] The head, besides being pushed sideways, had somehow got very far back so that anyone could now see his silly, gentle, donkeyish face gazing out of it.
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