Presential learning
The Sacred Circles show was heavily into myth, especially the current myth of the Red Man as mystic.
Some years ago, BBDO conducted a worldwide study on brand parity. . . . What we found was that in every corner of the world, consumers thought that in most cases, products within a given category were essentially the same.
My own favourites were a 1976 Wintricher Ohligsberg Riesling Auslese and a 1977 Bernkastler Badstube Kabinett, and by the time I had sampled plenty of these and compared them, for scientific purposes only naturally, with a dozen or so other wines, I found myself saying, in all seriousness, that I found another wine – I think it was the ’76 Zeltinger Himmelreich Riesling Auslese – rather ‘leafy’. I do appreciate that ‘leafy’ is not a part of the vinophile’s largely inaccessible vocabulary, but I knew what I meant when I said it.
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