English Dictionary

astroturfing

noun

(originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.

Astroturfing is a deceptive practice where organizations create the illusion of grassroots support for a cause or candidate.

意味（1）

(originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.

An Astroturf campaign is a fake grassroots movement: it purports to be a spontaneous uprising of concerned citizens, but in reality it is founded and funded by elite interests. Some Astroturf campaigns have no grassroots component at all. Others catalyse and direct real mobilisations.