English Dictionary

communication mix

noun

(marketing) The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.

Effective communication is key to a successful marketing campaign.

意味（1）

(marketing) The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.

You must know how to use the elements of the communication mix to communicate the product's existence, value and benefits to the target customers.