English Dictionary

hard sell

noun

A sales technique of pressuring the potential buyer to agree to a purchase. / A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.

The salesman's hard sell tactics were not effective.

意味（1）

A sales technique of pressuring the potential buyer to agree to a purchase.

The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . It's the old hard sell, which is necessitated by the market conditions both here and overseas, Mr. Dane said.

意味（2）

A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.

Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw.