English Dictionary

Pepsi paradox

name

(rare) The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.

The Pepsi paradox is a phenomenon where people prefer the taste of Pepsi in blind taste tests, but choose Coca-Cola when they know what they are drinking.

意味（1）

(rare) The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.