English Dictionary

halo effect

noun

(psychology) A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her.

The halo effect is a cognitive bias that causes people to make assumptions about a person's character based on their physical appearance.

意味（1）

(psychology) A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her.

意味（2）

(advertising) The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service.

In general on this index BP gained most on the items featured in the advertising but there was a 'halo' effect on items not included. There was also a very small halo effect on the other two companies.