English Dictionary

brand parity

noun

(business, marketing) Perceived sameness in quality and function among competing consumer products of differing brands.

Brand parity is the state of being equal or similar in terms of brand perception and customer preference.

意味（1）

(business, marketing) Perceived sameness in quality and function among competing consumer products of differing brands.

Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand.