English Dictionary

get woke, go broke

proverb

(informal, neologism) Businesses that attempt to align themselves with social justice causes are liable to lose customers.

If you don't listen to your customers and adapt to their needs, your business will get woke and go broke.

意味（1）

(informal, neologism) Businesses that attempt to align themselves with social justice causes are liable to lose customers.

According to Ringo, the convention then pushed its conservative members out of its planning committee, attendance dropped over years, and it’s now defunct. “Get woke, go broke,” he says of any organization who bows to SJW pressure.