English Dictionary

house brand

noun

A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.

I prefer to buy products from the house brand.

意味（1）

A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.

Supermarkets are fighting national brands with house brand products.