English Dictionary

ghost brand

noun

(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.

The ghost brand is known for its hauntingly good products.

意味（1）

(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.

It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.