(business) unit price (price of a standard amount of a good)

(idiomatic) at all costs, by any means, no matter what

at the cost of, at the expense of (something)

market price

outrageously expensive, prohibitively expensive, unaffordable

over the odds, very dearly

over the odds, too much

(trading, business, finance, accounting) selling price (price at which an item is actually sold)

(formal) at a very low price, cheaply, for next to nothing

(transitive) to put a price on; to put a bounty on