traditional / conventional

mon with three tomoe designs / tripartite confrontation

(heraldry) crest / coat of arms

tradition, custom

(typography) a typestyle or typeface that is more design-oriented and graphical, and that deviates significantly from traditional styles such as the 五体 (gotai, “five styles”), the 明朝体 (Minchōtai, “Ming style”), the ゴシック体 (Goshikku-tai, “Gothic style”), etc.

design

to design

a target, a mark, a bullseye / an objective, an object (of doing something)

web design

graphic design