(marketing) loss leader

item or commodity for sale, merchandise

three-dot ellipsis: …

part, portion / copy of a newspaper or book

strategy

a leader (one having authority) / a leader (principal article in a newspaper)

(typography, printing) a leader (a row of dots, periods, or hyphens, used in tables of contents, etc., to lead the eye across a space to the right word or number)

a reader

a loss / (neologism) a feeling of missing something

to lose (time, money, etc. against a plan)