disregarding societal norms relating to gender

offer / sponsorship (e.g. of a TV program)

to offer / to sponsor

clothes

a commercial building; a store; a shop

shop that sells Western-style goods, especially Western-style clothes and accessories

store, branch (of a store company)

clothing / an amount equal to one swallow (act of swallowing), a gulp / obey

doses of medicine / gulps of tea / puffs of tobacco

clothes