POP advertisement

(typography) a typestyle or typeface that is more design-oriented and graphical, and that deviates significantly from traditional styles such as the 五体 (gotai, “five styles”), the 明朝体 (Minchōtai, “Ming style”), the ゴシック体 (Goshikku-tai, “Gothic style”), etc.

(trade) Acronym of Point of Purchase (“in-store advertisement”).

stand out

design

to design

advertisement, ad

advertise

very; extremely / exceedingly; tremendously

extraordinary, unusual