a book / a script; a scenario / source; origin; root

a title (name of a book, etc) / (publishing) a title (publication) / (sports) a title (recognition given to the winner of a championship in sports)

un-, non-, in- / bad, poor

expected winner / most desired, favorite

Synonym of 本名 (honmyō)

(Internet slang) usage of misleading titles; clickbaiting

(television, etc.) sound effect where the name of a program is read aloud

just

secondhand books

(Marxism, capitalism) constant capital