(Internet slang) usage of misleading titles; clickbaiting

conjecture

a title (name of a book, etc) / (publishing) a title (publication) / (sports) a title (recognition given to the winner of a championship in sports)

deceptive

fraudulent, slander, cheat

(television, etc.) sound effect where the name of a program is read aloud

deception

to deceive; to cheat; to swindle; to defraud

deception, fallacy

trick, deceit