(keeping up) appearance(s) / (public) image / respectability / reputation (for decency) / propriety

always

Alternative form of 追い掛ける

chase, run after

the latest; the newest

feeling, sense / air, gas / air, nature, disposition, sense / spirit, mood / inclination, will, mood, urge

feel like; have a feeling that

fashion (current (constantly changing) trend, favored for frivolous rather than practical, logical, or intellectual reasons)

he / distal demonstrative, something far off removed from both speaker and listener: that / boyfriend

distal demonstrative, something far off removed from both speaker and listener: that, yon / particularly, male personal third person pronoun: he / by extension from he: boyfriend