to keep up; to retain / to maintain

always

honour (favourable reputation; dignity; sense of self-worth), face (public image) / appearances

endeavor, strive for, make an effort

oneself / first-person pronoun: I, me (often shows the speaker's lower position in a hierarchy than the addressee) / (Kansai) you

he / distal demonstrative, something far off removed from both speaker and listener: that / boyfriend

distal demonstrative, something far off removed from both speaker and listener: that, yon / particularly, male personal third person pronoun: he / by extension from he: boyfriend

he; boyfriend

as much as possible; as far as possible; to the best of one's ability; diligently

myself, oneself