to try, attempt / to taste, sample

drawing or bringing in customers / swarming of customers

to draw or bring in customers / for customers to pour in or swarm

marketing

to use, make use of, utilize / to adopt, employ / to appoint, assign / to employ, hire / to need

new, novel / latest, recent / modern / fresh

strategy

(archaic) new, novel / (archaic) latest, recent / (archaic) modern / (archaic) fresh

(obsolete) Alternative spelling of 新たし (aratashi): new, novel

(obsolete) Same as あたらし (atarashi) above