(marketing) Any of various hierarchical models according to which customers progress through a series of stages, from first becoming aware of a brand through to making a purchase.

The breaking loose of payload within a shipping container when on transport.

plural of legal effect

A particular state of the rights in consequence of a defined state or course of things. / The having any influence on the legal state of things, the being legally in force.

(informal) The large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show.

The phenomenon whereby the premature announcement of a new product leads customers to cancel or defer orders for the existing product, since it will soon become obsolete.

plural of Land effect

The capacity to see full-color (if muted) images solely by looking at a photograph with red and gray wavelengths.

plural of Stroop effect

(astrology) A purported statistical correlation between a person's athletic success and the position of the planet Mars relative to the horizon at the time and place of their birth.