English Dictionary

Osborne effect

name

The phenomenon whereby the premature announcement of a new product leads customers to cancel or defer orders for the existing product, since it will soon become obsolete.

The Osborne effect is a term referring to the unintended consequences of a company announcing a future product, unaware of the risks involved or when the timing is misjudged.

意味（1）

The phenomenon whereby the premature announcement of a new product leads customers to cancel or defer orders for the existing product, since it will soon become obsolete.