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downmarketing

verb

present participle of downmarket

They are downmarketing their products to appeal to a wider audience.

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downmarket

adj

Designed for low-income consumers. / Of, or relating to the less prestigious sector of the market.

The store sells downmarket clothing at affordable prices.

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downmarket

adv

Towards the less prestigious sector of the market.

She dressed downmarket for the party.

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downmarket

verb

To make or become downmarket.

The new management decided to downmarket the brand in order to attract a wider customer base.

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downmarketed

verb

simple past tense and past participle of downmarket

The company downmarketed their products to attract a wider customer base.

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downmarkets

verb

Third-person singular simple present indicative form of downmarket

Investors often panic during downmarkets.

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