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The phenomenon whereby the premature announcement of a new product leads customers to cancel or defer orders for the existing product, since it will soon become obsolete.

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Osborne effect

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Osborne effect

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The phenomenon whereby the premature announcement of a new product leads customers to cancel or defer orders for the existing product, since it will soon become obsolete.

The Osborne effect is a term referring to the unintended consequences of a company announcing a future product, unaware of the risks involved or when the timing is misjudged.

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The phenomenon whereby the premature announcement of a new product leads customers to cancel or defer orders for the existing product, since it will soon become obsolete.

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Osborne effect

Dictionary quizzes to help you remember vocabulary

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Osborne effect

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