Saikin wadai no “yuru-kyara” ya kigyō no masukotto nado ga tsukurareru no mo, kō shita hito no kokoro no hataraki o rikai shita ue de, “kao” o bijuaru-ka suru koto de tettori hayaku jinkakuka suru koto ga nerai deshō.Recent moves such as creating yuru-kyara [plush mascot characters] or corporate mascots aim to work on people’s minds beyond reasoning, by creating a visual “face” to quickly personify the brand.
