(product development) project

three-dot ellipsis: …

project (planned endeavour)

a leader (one having authority) / a leader (principal article in a newspaper)

(typography, printing) a leader (a row of dots, periods, or hyphens, used in tables of contents, etc., to lead the eye across a space to the right word or number)

a reader

he / distal demonstrative, something far off removed from both speaker and listener: that / boyfriend

distal demonstrative, something far off removed from both speaker and listener: that, yon / particularly, male personal third person pronoun: he / by extension from he: boyfriend

he; boyfriend

(marketing) loss leader