mental image, one's impression or the image that comes to mind / impression; personal image; persona; face / artist's impression

to think of (something), to picture, to conjure up

song themed around an entity

deterioration of public image

practising by imagining the proper motions

improving the impression others get from oneself

changing one's public image; changing the way one is seen (perceived)

to change one's public image

fit / suit / join / one tenth

covered containers / battles